{"id":7196,"date":"2016-01-20T04:45:24","date_gmt":"2016-01-20T04:45:24","guid":{"rendered":"http:\/\/djati.com.my\/?p=7196"},"modified":"2016-08-11T03:22:19","modified_gmt":"2016-08-11T03:22:19","slug":"tips-for-effective-creative-design","status":"publish","type":"post","link":"https:\/\/djati.com.my\/index.php\/2016\/01\/20\/tips-for-effective-creative-design\/","title":{"rendered":"Tips For Effective Creative Design"},"content":{"rendered":"<p>Creative design\u00a0is not just about the latest trends and fads \u2013 it draws upon a wealth of experience gathered over the lifetime of the team, market insights and knowing how to get the best out of the medium \u2013 be it\u00a0print,\u00a0online\u00a0or something more innovative!<\/p>\n<p>Sure \u2013 we all love pretty pictures, but just because your designer can keep their colouring inside the lines doesn\u2019t mean that it directly appeals to your target audience and meets your business requirements. You should always be mindful of the purpose of the creative design produced for you and how it will help you achieve this. We\u2019ve put together a few thoughts and tips to help you get the most out of your next project and make it as effective as possible.<\/p>\n<p>Put personal tastes to one side.<\/p>\n<p>How well do you really know your target market? This isn\u2019t necessarily your \u2018ideal\u2019 customer \u2013 you know, the one that has loads of money and is in love with your product to the point of infatuation and will recommend it until the cows come home! We are maybe identifying the customer that needs a-little nudge in the right direction \u2013 the one that needs a-little persuasion to buy into your product or service. Whatever your target audience is \u2013 be it the evangelist or tough sell \u2013 make sure both you and your creative team have a good understanding of their needs, desires and expectations.<\/p>\n<p>What appeals to you may not necessarily engage your customers \u2013 that\u2019s a tough fact to swallow for some clients. You really have to put yourself in the shoes of your customers \u2013 identify their desires and priorities, and ensure that your creative communication taps into this.<\/p>\n<p>5 questions to ask yourself during the design process.<\/p>\n<p>Some key questions to ask yourself at the during the design process are:<\/p>\n<ul>\n<li>What is the primary aim of the piece of work \u2013 and does it address this?<\/li>\n<li>How does this improve the appeal of my product\/service?<\/li>\n<li>Does this sit well with other material that\u2019s been produced \u2013 is it recognisable as belonging to your brand?<\/li>\n<li>Does this communicate effectively with my audience?<\/li>\n<li>How does this work in the environment where the piece will appear?<\/li>\n<\/ul>\n<p>These are not just questions for you as a client. We challenge every design decision we make before it\u2019s presented to the client \u2013 be it choice of colour, style of imagery or language used. Every element of what we produce can be justified by sound reasoning to guarantee it hits the mark every time and offers you the best return for your investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative design\u00a0is not just about the latest trends and fads \u2013 it draws upon a wealth of experience gathered over the lifetime of the team, market insights and knowing how to get the best out of the medium \u2013 be it\u00a0print,\u00a0online\u00a0or something more innovative! Sure \u2013 we all love pretty pictures, but just because your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-7196","post","type-post","status-publish","format-standard","hentry","category-creative"],"_links":{"self":[{"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/posts\/7196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/comments?post=7196"}],"version-history":[{"count":1,"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/posts\/7196\/revisions"}],"predecessor-version":[{"id":7201,"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/posts\/7196\/revisions\/7201"}],"wp:attachment":[{"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/media?parent=7196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/categories?post=7196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/djati.com.my\/index.php\/wp-json\/wp\/v2\/tags?post=7196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}